June 19, 2014
Review Trackers, a Chicago-based service that helps businesses aggregate and manage online reviews about them, today announced that it has raised a $2 million funding round for a wide range of Midwest-based investors. The round was led by Milwaukee’s CSA Partners with participation from American Family Ventures, SymphonyAlpha Ventures and angel investor Jeff Rusinow.
As the company’s founder and “Chief Tracking Officer” Chris Campbell told me earlier this week, the company plans to use about half of the new funding on bringing all of the features on its roadmap to market by doubling the engineering team over the course of this year and the other half on growing its sales team and focusing on customer acquisition.
The service, which offers plans starting at $29/month, compiles customer reviews from all of the major review forums like OpenTable, Google+ and TripAdvisor, as well as from smaller niche feedback sites.
Campbell tells me he started Review Trackers after working in marketing for almost a decade. “One of my clients came to me looking to track and manage their online reviews,” he told me. “As we dug into this we quickly realized that the solutions in the market didn’t solve the problems this national retailer was looking to address.” He then participated in Startup Chile in 2012, which gave him its first round of funding, and then launched Review Trackers in 2013 before joining the Madison, Wis.-based Gener8tor accelerator program.
“I started this company as I felt the market needed a better solution, something that solved their problems,” Campbell told me. He believes Review Tracker’s approach, which heavily focuses on customer service, and the team’s knowledge of the problems business face helps set it apart from similar services. “We’re very committed to making sure what we build is specific to the needs of the businesses and to continuously support them throughout,” he noted.
So far, this seems to be working out pretty well. Over the last year, revenue at Review Trackers grew about 80% a month.