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Fueling Entrepreneurs’ Dreams

Decades of perspective brought to every aspiration.

What fuels you, fuels us.

By definition, we’re a venture capital group, but we like to think of ourselves as catalysts for what’s next.
We understand that you want to impact this world. We’re prepared to help.

Priceless partnerships

American Family’s pioneering attitude and decades of success allow us the opportunity to invest in seed through growth stage companies. Our initial investments typically range from $500k to $2M. We aim to help create category-leading companies that can impact our business and the insurance industry as a whole.

Focused on discovering the future

We believe a significant opportunity exists at the intersection of technology and risk management. We use that belief to focus our investment activity. Our areas of focus provide a lens through which we view the future of our industry and the emerging companies that will help define it.

Connected World

We seek companies creating digital connections among individuals, vehicles, households and organizations in order to improve safety, efficiency and quality of life.

Data-Driven Insight

New information from our connected world provides the foundation for unprecedented insight. We invest in companies creating next-generation analytics solutions that unlock the value of data.

Insurance Innovation

As part of a leading insurance company, we look for emerging insurance-related products and business models that help us serve our policyholders and empower our industry-leading agents.

Empowered partnerships.

Pursuing your dream is a lot easier with a passionate partner.

Overwhelmed with too much data? Analyze your social consumer insights for actionable business insights. Get the most out of your social media.View Website
An online platform that aggregates auto insurance quotes for consumers. It provides smart recommendations and personalized quotes. View Website
The Ring Wi-Fi enabled Video Doorbell lets you answer your door from anywhere with your Smartphone. The device works with both iOS and Android devices. Ring can also detect activity on your property and trigger instant mobile alerts.View Website
Part location, part communication, all awesome. Life360 keeps millions of families connected, no matter what chaos life throws their way. With over 30 million registered families and 70 million users, Life360 is the biggest family network on mobile. View Website
A turnkey solution for geospatial professionals using state of the art software and robotics technology.View Website
Review Trackers is a simple, fast & easy way to track reviews & receive review alerts. Monitor the Web 24/7 so you can listen & respond to what customers are saying.View Website
Keen Home is a company focused on creating home automation products and services that combine refreshed design with an intuitive user interface. They set out to identify products where home automation would benefit both the customer and the environment.View Website
A permission-based data exchange platform that enables the data owners to control the transparency and accountability of their data.View Website
Abodo is a Madison-based startup with the mission of creating a new, better apartment listing service.View Website
Quietyme devices monitor and report noise disturbances for improved customer experience in situations where noise would have a negative impact on profits.View Website
The first global identity and registry for the Internet of Things (IoT), enabling thousands of proximal services.View Website
ImageVision provides visual search and visual analytics tools for monetizing images and video by leveraging machine learning and computer vision technology.View Website
Carvoyant’s backend-as-a-service breaks down the data silos inherent in the auto industry, making connected cars easy and affordable for everyone.View Website
You have lots of content on different platforms. MobileIgniter helps you to aggregate content from your CMS, CRM, or custom platform and easily publish it as an iOS or Android app.View Website
SNUPI Technologies is a sensor and services company focused on home safety, security, and loss prevention. Our customers use our wireless devices to alert themselves when a hazardous event occurs in their home.View Website
Microsoft Home Automation Accelerator portfolio companies class includes: Chai, NOVI, Playtabase, Plum, Scanalytics, Sentri and WallFlower.View Website
Shoutlet’s do-it-yourself SaaS solution gives brands and agencies the tools to publish, engage, and measure all of their social marketing in one platform.Sold to Spredfast
Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human web traffic.Sold to COMSCORE
Finally, one simple solution to unify all your brand name “smart home” and lifestyle devices. It’s a single automated experience worth getting giddy over!Sold to Nest
Our collective catalysts.

Your hard work turns dreams into reality. Our team is committed to supporting you every step along the way.

Peter Gunder
Chief Business Development Officer

Dan Reed
Managing Director


Kyle Nakatsuji


Josh Smith


Molly Lahr
Senior Analyst

What’s Happening

Key developments in our space.

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