Decades of perspective brought to every aspiration.
What fuels you, fuels us.
By definition, we’re a venture capital group. But we like to think of ourselves as catalysts for what’s next.
We understand that you want to impact this world. And we’re prepared to help.
American Family’s pioneering attitude and decades of success have given us the opportunity to invest in everything from seed rounds to growth stage rounds. Our initial investments typically range from $100k to $2M. Our mission is to help create category-leading companies that can impact our business and the insurance industry as a whole.
Focused on discovering the future
We believe a significant opportunity exists at the intersection of technology and risk management, and use that belief to focus our investment activity. Our areas of focus provide a lens through which we view the future of our industry and the emerging companies that will help define it.
We seek companies creating digital connections between individuals, vehicles, households and organizations in order to improve their safety, efficiency and quality of life.
New information from our connected world provides the foundation for unprecedented insight. We invest in companies creating next-generation analytics solutions that unlock the value of data.
As part of a leading insurance company, we look for emerging insurance-related products and business models that help us serve our policyholders and empower our industry-leading agents.
Pursuing your dream is a lot easier with a passionate partner.
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Our collective catalysts.
Your hard work turns dreams into reality. Our team is built with individuals invested in supporting you every step of the way.